Vision & Mission

Vision

  • Create an enabling environment for sustained growth of media and entertainment sector, facilitate value based wholesome entertainment and effectively disseminate information on government policies, programmes and achievements.

Mission

  • To effectively disseminate information on the policies, programmes and achievements of Government while ensuring free flow of information to the public and safeguarding freedom of the press and media in general.
  • To communicate and publicize the Government’s Flagship programmes directly to the beneficiaries through appropriate multimedia public campaigns down to the grassroots level.
  • Strengthen and expand infrastructural support in order to create opportunities for young talent to develop its potential in the fields of print media, electronic media and films.
  • To promote, facilitate and develop the Broadcasting Industry in India and strengthen the Public Service Broadcaster.
  • Adopt a structured and time bound approach towards evolving a sound and accurate ‘Rating’ systems for Broadcasting Sector which has an over-riding impact on content creation by Broadcasters.
  • Activate the process to evolve Public Private Participation (PPP) mode in the entertainment and media sectors with industry bodies.
  • To promote and develop good and value based cinema for healthy entertainment of people of all ages and create a policy framework for achieving this.
  • To restore, digitalize, preserve and enhance public access to the archival wealth of films, video and audio resources.
  • Make India the hub for Animation, Gaming and VFX Sector utilizing the comparative advantage of India in this sector.
  • Combat film, music and video piracy in coordination with other concerned agencies.
  • Promote good cinema and propagate film culture through film festivals & celebrations.
  • Ensure transparency in decision making relating to core mandate of the Ministry and eliminate delays in implementation at all levels thereto.