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Prasar Bharati, India’s Public Service Broadcaster, was established under the Prasar Bharati Act, 1990, and came into existence on 23rd November 1997. Its mandate is to organize and conduct public broadcasting services in the country -- to inform, educate and entertain, and to ensure balanced development of broadcasting on radio and television
Akashvani (All India Radio – the radio network) and Doordarshan (the Television network) are its constituents. Prasar Bharati also operates DD Freedish, the only free Direct to Home service which is the largest distributed DTH platform in India. Prasar Bharati also reaches out to its audiences through digital platforms and operates the NewsOnAir App as well as Prasar Bharati News Service which are its digital services in tandem with its nationwide and multilingual Broadcast Services.
Doordarshan and All India Radio have played a catalytic role in the development of the nation. The contributions made by radio and television in almost every sphere -- agriculture, industrial growth, education, health care, immunization, emancipation of women, strengthening of grassroots governance and democratization process -- are well recognized. The broadcast networks safeguard citizens’ rights to be informed freely and objectively on matters of Public interest, national and international, and facilitate a fair and balanced flow of information including divergent views without promoting any ideology. The organization strives to uphold the unity and integrity of the country and the values enshrined in the Constitution.
Focussed attention is given to cultural diversity and languages, rural development, environment, family welfare and science and technology. Programmes for special needs of the youth, status and problems of women, social justice, welfare of working classes, minorities and tribal communities, protecting the interest of children and vulnerable sections of society, are broadcast. Content is also live streamed and can be accessed anywhere through the mobile app NEWSONAIR.