Vision & Mission
Vision
- Create an enabling environment for sustained growth of media and entertainment sector, facilitate value based wholesome entertainment and effectively disseminate information on government policies, programmes and achievements.
Mission
- To effectively disseminate information on the policies, programmes and achievements of Government while ensuring free flow of information to the public and safeguarding freedom of the press and media in general.
- To communicate and publicize the Government’s Flagship programmes directly to the beneficiaries through appropriate multimedia public campaigns down to the grassroots level.
- Strengthen and expand infrastructural support in order to create opportunities for young talent to develop its potential in the fields of print media, electronic media and films.
- To promote, facilitate and develop the Broadcasting Industry in India and strengthen the Public Service Broadcaster.
- Adopt a structured and time bound approach towards evolving a sound and accurate ‘Rating’ systems for Broadcasting Sector which has an over-riding impact on content creation by Broadcasters.
- Activate the process to evolve Public Private Participation (PPP) mode in the entertainment and media sectors with industry bodies.
- To promote and develop good and value based cinema for healthy entertainment of people of all ages and create a policy framework for achieving this.
- To restore, digitalize, preserve and enhance public access to the archival wealth of films, video and audio resources.
- Make India the hub for Animation, Gaming and VFX Sector utilizing the comparative advantage of India in this sector.
- Combat film, music and video piracy in coordination with other concerned agencies.
- Promote good cinema and propagate film culture through film festivals & celebrations.
- Ensure transparency in decision making relating to core mandate of the Ministry and eliminate delays in implementation at all levels thereto.