Vision

• Create an enabling environment for sustained growth of media and entertainment sector, facilitate value based wholesome entertainment and effectively disseminate information on government policies, programmes and achievements.

Mission

• To effectively disseminate information on the policies, programmes and achievements of Government while ensuring free flow of information to the public and safeguarding freedom of the press and media in general.
• To communicate and publicize the Government’s Flagship programmes directly to the beneficiaries through appropriate multimedia public campaigns down to the grassroots level.
• Strengthen and expand infrastructural support in order to create opportunities for young talent to develop its potential in the fields of print media, electronic media and films.
• To promote, facilitate and develop the Broadcasting Industry in India and strengthen the Public Service Broadcaster.
• Adopt a structured and time bound approach towards evolving a sound and accurate ‘Rating’ systems for Broadcasting Sector which has an over-riding impact on content creation by Broadcasters.
• Activate the process to evolve Public Private Participation (PPP) mode in the entertainment and media sectors with industry bodies.
• To promote and develop good and value based cinema for healthy entertainment of people of all ages and create a policy framework for achieving this.
• To restore, digitalize, preserve and enhance public access to the archival wealth of films, video and audio resources.
• Make India the hub for Animation, Gaming and VFX Sector utilizing the comparative advantage of India in this sector.
• Combat film, music and video piracy in coordination with other concerned agencies.
• Promote good cinema and propagate film culture through film festivals & celebrations.
• Ensure transparency in decision making relating to core mandate of the Ministry and eliminate delays in implementation at all levels thereto.