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An Overview
The Ministry of Information & Broadcasting, through the mass
communication media consisting of
radio, television, films, the press, publications, advertising and traditional mode
of dance and drama plays a significant part in helping the people to have access to free
flow of information. It also caters to the dissemination of knowledge and entertainment to
all sections of society, striking a careful balance between public interest and commercial
needs, in its delivery of services. Ministry of Information & Broadcasting is the apex
body for formulation and administration of the rules and regulations and laws relating to
information, broadcasting, the press and films. This Ministry is responsible for
international co-operation in the field of mass media, films and
broadcasting and interacts with its foreign counterparts on behalf of
Government of India. The mandate of the Ministry of Information & Broadcasting are:
News
Services through All India Radio (AIR) and Doordarshan (DD) for the people
Development of broadcasting and television.
Import and export of films.
Development and promotion of film industry.
Organisation of film festivals and cultural exchanges for the purpose.
Advertisement and visual publicity on behalf of the Government of India.
Handling of press relations to present the policies of Government of India and to get
feed-back on the Govt. policies.
Administration of the Press and Registration of Books Act, 1867 in respect of newspapers.
Dissemination of information about India within and outside the country through
publications on matters of national importance.
Research, Reference and Training to assist the media units of the Ministry to meet their
responsibilities.
Use of interpersonal communication and traditional folk art forms for information/
publicity campaigns on public interest issues.
International co-operation in the field of information & mass media.
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